Burger King’s Impossible Burger Is A Hit, And It’s Driving Sales Of Whoppers, Too

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1.Burger King’s Impossible Burger Is A Hit, And It’s Driving Sales Of Whoppers, Too

Burger King’s national Impossible Whopper rollout is boosting sales and bringing in new customers.
Business Insider reports that orders including the plant-based burger tend to amount to $10 or higher.
That’s compared to Burger King’s average check of $7.36 in 2018.
Traditional beef Whopper sales have also increased since the Impossible Whopper launched.
[The Impossible Whopper is] something we believe can be a part of the Burger King menu for the long term. Jose Cil, CEO, Restaurant Brands International Burger King parent company
https://www.businessinsider.com/impossible-whopper-boosts-burger-king-sales-2019-9

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